The story behind one of the world’s most iconic luxury brands.
Over the past century, the St. Regis brand has evolved from the legendary flagship hotel in the heart of New York City to become one of the most internationally revered names in the hospitality industry.
With more than 30 properties in premier destinations around the world, the story of St. Regis begins during New York’s Gilded Age, when founder John Jacob Astor IV built the original St. Regis Hotel at the famed corner of 55th Street and Fifth Avenue.
Back when the prestigious hotel debuted in 1904, the 18-story landmark was the tallest building in the city, and the tallest hotel in the world. The St. Regis quickly attracted the world’s most renowned guests, who regarded it as the place to see and be seen in New York.
The distinct Metropolitan Manor architectural and design styles of the hotel embody the vision of Astor’s formal residence, with its rich tapestry, grandiose details and exquisite ornamentation. Look around and you’ll notice signature elements. Bronze facades and interiors harken back to the Beaux-Arts movement of the 20th century, while diamond designs are integrated discreetly into patterns as a nod to Caroline Astor’s love of diamonds.
Your St. Regis Butler
The St. Regis Butler Service has been the signature of the St. Regis experience for more than 100 years. The vision of John Jacob Astor IV was to offer exceptional service by an equally exceptional staff that is authentic, meaningful and generous. Each St. Regis Butler acts as a trusted personal assistant who anticipates and attends to any and every guest need. Immerse yourself and truly experience the core of The St. Regis New York service traditions. Your personal Butler will go beyond expectation to offer discreet, personalized attention throughout your stay.
As an innovator, Astor introduced “modern” conveniences at The St. Regis New York that have inspired state-of-the-art technology and advancements to be integrated at other St. Regis hotels. Not only was the flagship property the first hotel to have central air conditioning, but it was also the first to offer a central vacuum system and mail delivery chutes.
It was also here that signature amenities and services became the hotel’s standard over a century ago, setting the hotel apart from others. The Astor family’s rituals, innovations and luxuries inspired the unparalleled standards that have become synonymous with the brand today—from the St. Regis Butler Service to afternoon tea and midnight supper events.